Blog.

Vendors claim 95% accuracy for AI cash flow forecasting. We sort the claims from the evidence: what it predicts well, what it never will, and how to set it up.

Where the loyalty cliches came from, the two effects actually measured in coffee shops, and the only honest way to tell whether your program is working.

Global e-commerce is on track to hit somewhere between $6.9 and $7.4 trillion in sales in 2026, roughly 21% of all retail spending worldwide, with 2.86 billion people now shopping online. Amazon alone counts close to 2 million active sellers among its 9.7 million registered ones; Etsy reports 5.6...

A restaurant owner and an accountant don't need the same thing from AI. One is trying to turn tonight's order data into tomorrow's menu; the other is checking hundreds of invoices by hand every month. Both ask us the same question: "should I be using AI?" That's the wrong question. The right one ...