Blog.

A field experiment with 758 consultants found AI sped up some tasks and reduced accuracy on others. Where exactly does the line fall in report production?

Models invent answers because guessing is rewarded, not because they are broken. What that has cost real companies, and the layers production systems use to contain it.

A restaurant owner and an accountant don't need the same thing from AI. One is trying to turn tonight's order data into tomorrow's menu; the other is checking hundreds of invoices by hand every month. Both ask us the same question: "should I be using AI?" That's the wrong question. The right one ...

You've decided to invest in an AI project, you've set aside a budget, and now comes the hard part: picking who actually builds it. Search "AI consultant" and you'll get dozens of agencies, freelancers, and self-proclaimed "transformation experts." Some run real engineering teams. Some are one per...

"We'd love to invest in AI, but the budget just isn't there." You'll hear some version of that sentence from at least two out of three small and medium businesses in Turkey. According to Turkey's national statistics institute (TÜİK), high cost is the second most common reason Turkish companies gi...

Recent US Census Bureau survey data tells an interesting story: among businesses with fewer than 50 employees, roughly one in ten has actually adopted AI tools. That means the vast majority of your competitors haven't started either. This isn't a story about falling behind. It's a story about how...

Ask a software company "how much does an AI project cost?" and you already know the answer: "it depends." True, but useless. You already have a number in your head, maybe $2,500, maybe $10,000, maybe $40,000, and what you actually want to know is: what can I realistically get for that? This piece...