Blog.

Is DeepSeek safe? Every manager who asks us this gets a question back first: which DeepSeek? The app on your phone, the model running on your company's own server, or the service you buy through Microsoft's cloud? All three carry the same name, and what happens to your data is completely differen...

37 percent. When Columbia's Tow Center tested eight AI search tools with 200 questions in March 2025, that was Perplexity's rate of incorrect answers. It sounds bad, until you look at the rest of the table: the eight tools averaged over 60 percent wrong, and the worst reached 94 percent. Perplexi...

Amazon's free AI already writes your listing and builds your ad creative. So when does a $129/month tool earn its place, and does PPC automation really lower ACOS?

As of early 2026, a tracker maintained by legal researchers has logged 1,227 documented cases worldwide where generative AI produced hallucinated content — fake cases, fake quotes, invented statutes — that made it into an actual court filing. New ones are surfacing at a rate of five or six a day....