Notes on AI, automation and software development for businesses, drawn from client projects and the products we run ourselves.
AI Tools9 min read
Microsoft 365 Copilot costs $30 per user per month. Strong at summarizing, shaky in Excel, with low paid conversion. Which companies should pay, and how to run the pilot.
Industry Guides11 min read
Where jewelry store software gets its gold price, why AI price prediction charts look convincing but prove nothing, and which photo edits create real exposure.
Industry Guides10 min read
Meta-analyses show AI tutoring systems have no edge over one-to-one teaching. So what can tutoring management software genuinely take off your plate?
Industry Guides10 min read
Your score is 8.4 and you still cannot see why it moved. What AI review analysis genuinely does, where it fails, and what Google and Booking actually allow.
Industry Guides10 min read
How wide a recall gets is decided by how narrow your lot definition is. A practical guide to lot numbering, GS1 labels, mock recalls and what AI genuinely contributes.
Industry Guides10 min read
Amazon's free AI already writes your listing and builds your ad creative. So when does a $129/month tool earn its place, and does PPC automation really lower ACOS?
Industry Guides11 min read
A field experiment with 758 consultants found AI sped up some tasks and reduced accuracy on others. Where exactly does the line fall in report production?
Industry Guides11 min read
Gyms lose about a third of their members every year, and departing members signal it at the turnstile months in advance. How to build a risk score from access data, and where the privacy line sits.
Industry Guides11 min read
Site search is where you lose customers who already decided to buy. What semantic search fixes, what it quietly does not, and how to size the investment from your own numbers.
AI Tools9 min read
Whether Claude trains on your data depends entirely on which door you came in through. We break down the consumer versus commercial split, the pricing tiers, and what Claude is actually good at.
