Industry Guides11 min read
AI Product Descriptions: A Marketplace Seller's Guide
AI product descriptions don't raise your marketplace ranking directly. Here's what they do change, what belongs in the prompt, and what one invented attribute costs.
Notes on AI, automation and software development for businesses, drawn from client projects and the products we run ourselves.
Industry Guides11 min read
AI product descriptions don't raise your marketplace ranking directly. Here's what they do change, what belongs in the prompt, and what one invented attribute costs.
Industry Guides10 min read
What actually raises a restaurant's rating, what the FTC rule bans, and where AI genuinely helps with reviews. Plus the five mistakes owners keep repeating.
Industry Guides10 min read
Where the loyalty cliches came from, the two effects actually measured in coffee shops, and the only honest way to tell whether your program is working.
Industry Guides10 min read
A measured study found 74% of restaurant food waste comes back on the plate and only 19% is created in the kitchen. Here is which part AI forecasting can actually fix.
Deep Dives11 min read
MCP became the common language for connecting AI to company systems. Here is what that connection actually costs, where it breaks, and what it means for your data.
Deep Dives10 min read
Open-weight models have almost caught up with the closed ones, so running your own must be the obvious move by now. It sounds so reasonable that few people check it. What happens when you actually run the numbers?They come out badly for most companies. Against frontier APIs, self-hosting starts w...
Deep Dives12 min read
Models invent answers because guessing is rewarded, not because they are broken. What that has cost real companies, and the layers production systems use to contain it.
Deep Dives11 min read
Fine-tuning changes how a model behaves; RAG changes what it knows. Which problem needs which method, what each one costs, and which survives a deletion request? A three-question decision tree.
Deep Dives8 min read
Beyond the AI agent definitions: a real invoice-processing setup, honest cost ranges, the tools people actually use, and why most agent projects fail.
Deep Dives8 min read
RAG explained in plain business language: what it is, a realistic cost range for setup and running it, and a sample four-week plan to get a working pilot live.